A like minded group of people meeting together once in a while and discussing a title or titles is what a book club essentially does. The literary world reveres the famous and their members for their criticism that can influence purchases and set up the general success or failure of a book launch. However readers may or may not be too overwhelmed by their opinion thinking it to be biased and or simply the opinion of a group of people. Taste and preferences are personal things and though they are shaped by culture and upbringing to some extent; but they are mostly personal traits that are developed inherently over the years.
These clubs are an amalgamation of minds that meet and discuss books. Since the members may come from all walks of life, it is an ideal location for meting new people and socializing with others. It also offers an exchange of ideas among the members and a healthy discussion on a wide range of issues outside the purview of literary works.
These can be either single-title where all the members have read a particular title and are discussing about it or multi title, where people meeting may have read different titles at the same time. Single title clubs are essentially ones where everybody must have decided to read a particular title and then meet to discuss the title. This is generally a new title. Small clubs are traditionally deprived of a wide spectrum views because of the lack of sizable members. It is hard to get good members and have them participate whenever the members meet, because of their previous engagements.
These clubs often provide suggestions for titles to be read by people. These suggestions are important for not only popularizing the book but also giving instant recognition to the author. A suggested title will have immediate attention of its members and also the general reading public.
Several book clubs have their website where a reader can go on to check the suggested readings. Due to the advent of the internet, online book clubs have also come up. They are available round the clock and have the advantage of a sheer number of books that are available to read. These clubs also offer books for sale and special discounts are offered to readers who buy several books during the year.
Book clubs can be an important medium to promote a book, as you can be assured of getting highly motivated traffic here.